the Company Limited is committed to conducting business with honesty, transparency in accordance with legal operating guidelines, regulations related to business operations both nationally and internationally, while also taking into consideration all parties involved in every aspect of the company.

Business Code Of Conduct

Srinanaporn Marketing Public Company Limited (the “Company”) has a code of business ethics that the directors, executives, and employees of the Company must adhere to as guidelines for performing their duties as representatives of the Company. The Company has established a code of ethics for conducting business as a good practice.

Business Challenges

The Company made arrangements for the identification of significant challenges in order to align its business practices with the Sustainable Development Goals of the United Nations. The Company is able to identify and prioritize importan challenges and take urgent action to meet global objectives.

Business Challenges
SDGs
No.1 Climate Change
No.2 Wastewater Management and Energy Saving
No.3 Changes in Laws and Regulations
No.4 Insufficient Goods for Production and Distribution
No.5 Changes in Raw Material Prices
No.6 High Competition
No.7 Increasing Professional Potential and Aptitude
No.8 New and Unique Taste

Risk Management

The Company has a risk management policy and has integrated risk management throughout the organization in a systematic and continuous manner by referring to risk management according to the operating framework and guidelines that are the international standard COSO ERM 2017. The Company has considered changes in risk factors related to current business operations as well as emerging risk factors and the possibility of fraud and corruption. It has also set management guidelines risk to keep the risk at an acceptable level. The company regularly reviews risks and monitors the implementation of risk management measures so that it can achieve both short-term and long-term goals. The Company has also connected the Key Performance Indicator (KPI) and Key Risk Indicator (KRI) in order to evaluate the success of the organization’s short- term and long-term strategies, monitor changes in the various risk variables, and decide on further actions to respond to changes promptly.

Governance goals and progress
Target for 2023 = Excellent level (5 stars)
Incidents of corruption or violations of business ethics
0
Target for 2023 = 0

Customer Relationship Management

Satisfaction level and customer/supplier relationship management goals

Topics Target Score Obtained Score
Sales Team Services 4.5 4.5
Transportation Quality 4.5 4.0
Product Quality 4.5 4.6
Total Score 4.5 4.3

In 2023, the results of the satisfaction assessment in each aspect as follows:

Sales Team Services
Score
Transportation Quality
Score
Product Quality
Score
Management measures and goals

The Company’s sales department has set a goal, starting with transportation quality management, to 4.5 score above the average score by 2024.

Supply Chain Management

The Company emphasizes on selecting the best quality raw materials for consumers, so it has set up work standards for systematically evaluating and selecting new vendors. The trade partners who sell raw materials, packaging, and ingredients are considered important trading partners of the Company, including all other small trading partners they must pass the evaluation system for selection, including the annual evaluation of sellers according to the standards set by the Company. The evaluation will focus on quality, price, delivery, and operations that demonstrate corporate governance, social and environmental responsibilities of suppliers and must have clear and sufficient documentation to support the evaluation. Therefore, they can be listed in the Company's Approved Vendor List (AVL).

Tax Processing

The Company has established guidelines related to taxes as a guideline for operating in accordance with relevant laws and regulations and has an accounting department as the unit responsible for reviewing operations and regularly update the guidelines to be current.

Business, Social And Environmental Innovation

The Company aims to achieve sustainable development goals through innovation which is considered one of its strategies by promoting the best health for consumers (good health and well-being) along with driving the entire organization, economic, social and environmental aspects through the Company’s innovations.

The Company’s innovation promotion consists of 3 approaches:

  1. Innovation through new products,
  2. Innovation through processes, and
  3. Innovation from invention, research, and development
Read more detail at Sustainability Report

Our latest report highlights our commitment to sustainable practices, showcasing our achievements and goals in environmental conservation.